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The Guardian · 2026-10-18

Hilarious quips and ‘100,000-volt’ energy: the hypemen (and women) redefining Afrobeats music

Style of emceeing based on high-octane, ad-libbed vocals has flourished thanks to its unique way of captivating crowds For the 2015 freshmen cohort of the history degree programme at the University of Lagos, their classmate’s first-semester presentation was so captivating that they began calling him Toby Shang, after the 16th-century Chinese dynasty he had focused on. His crowd engagement that day

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